The success of an advertising campaign depends on various factors: the demand for the offer, the mechanics of the promotion and, of course, the mailing itself with discounts. We tell you how to make such a letter step by step.
Types of shares and how to choose them correctly
The first step in preparing a discount mailing is to define the goal. You can't just go and have a promotion because the company needs profit. Therefore, the goal can be:
demand stimulation;
There may be several goals - for example, a sale of goods for a new season and an increase in the average order check. They change depending Germany Email Database on the recipients of the discount mailing, the client's behavior on the site and the frequency of their purchases.
Once the goals are chosen, it's time to create a reason based on them. A mailing with a discount or promotion will be interesting to the subscriber if the offer is well chosen. It can be:
sale of seasonal goods - those that will be needed soon or are in low demand
presentation of new products at a discount
an offer to buy goods or sets of products for a certain date or holiday;
an offer with an additional offer - a second product as a gift or an additional discount on subsequent orders;
Time limit - happy hour.
The main feature of a promotion or sale is that they operate for a limited time. The buyer can buy only certain products or place an order at a specified time.
Four Types of Email Sequences for Discount Emails
Once the goals and offer are selected, it's time to move on to the main thing - to form the mechanics of sending discounts. The main types are: regular mass mailing, letters with a form for participation in the promotion and game Purchase Email Leads scenarios. There is also an additional one - trigger messages.
To learn how to compose a newsletter text with discounts, read the article “ How to write email newsletters about promotions: examples and tips .”
How to Write Promotional Email Newsletters: Examples and Tips
A regular mailing to clients about a discount is the simplest and most popular mechanics of conducting marketing activities. The scenario for sending letters looks simple: a pre-selected segment of subscribers receives a mass mailing with minimal personalization at a certain time.
In the block editor of the omnichannel platform Sendsay, you can put together a standard letter about the start of a promotion in a few minutes. Just choose a suitable template and add your marketing materials or text.